PARABOLA WORKS
Sector
Retail
Location
London, England
Year
2023
Design Team
Caterina Pereira,
Polam Chan
3D Illustrations
Omotunwase Osinaike
Photographer
James Tyler
Parabola Works embarked on an immersive spatial design project to launch their central collection, showcasing a harmonious blend of innovation and craftsmanship. The retail experience was complemented by the strategic incorporation of robust audio-visual content, setting the stage for a dynamic narrative.
Working with a team that comprised an Architect, Sculptors and Artisans, the project was conceived and delivered within 2 weeks. It was designed with the intention to create a total impression.
A meticulously crafted sound design element complemented the visual choices, adding a layer of sensory depth. Handmade sculptures, strategically placed throughout, echoed the quality tailoring and craftsmanship inherent in Parabola Works' artisanal process. Each sculpture served as a tangible testament to the brand's commitment to intricate artistry.
The display ingeniously incorporated triangular pedestals, serving as an avant-garde canvas for garment presentation. This geometric choice not only added a sculptural quality but also symbolised the precision and sharpness synonymous with Parabola Works' garments. The spatial design project not only unveiled the central collection but also seamlessly wove together elements of artistry and design innovation, leaving an indelible mark on the fashion landscape.
